The Wine Futures 2050 project explores the critical forces shaping the industry’s future—climate change, emerging technologies, evolving consumer values, the poor marketing, branding and business practices, and regulatory shifts. Using scenario planning, futures work, and foresight techniques, we chart bold pathways to ensure a resilient, innovative, and inclusive future. From drought-resistant varietals and AI-driven precision agriculture to immersive wine tourism, community-focused marketing, and authentic storytelling, we envision a future where wine remains a symbol of culture, connection, and community. https://drive.google.com/file/d/1Eg_7Ql3PsDRZCAe1sByaTNBpc6C0WNGq/view?usp=sharing
The Main Drivers of Emerging Wine Region Success
Wine isn’t just a beverage—it’s culture, community, and economic lifeblood for emerging regions. In my latest presentation, at the University
