Wine isn’t just a beverage—it’s culture, community, and economic lifeblood for emerging regions. In my latest presentation, at the University of Texas, “New Frontiers in Wine: The Growth and Impact of Emerging Wine Regions,” I explore the essential drivers behind successful wine regions, from public policy and quality assurance programs to collective branding and agritourism. By examining diverse cases like Colorado, New Jersey, Texas, and Pennsylvania, I unpack how policy-driven collaboration, urban-rural connectivity, and strategic marketing transform regional wine industries. Discover how these macro-trends shape wine’s future, turning overlooked locales into vibrant hubs of innovation, tourism, and long-term economic growth.
https://drive.google.com/file/d/1wkOLMXQhUYLdWox3THRl3C7lT79EUlAl/view?usp=drive_link
